Sometimes this happens with the newfangled habit of “showrooming.” We’ve written about it here before, and as a merchant with customers, you should keep the phrase on your radar. “Showrooming” refers to the practice of customers entering a store, looking at items “live,” as it were (which is to say, displayed on your shelves — if you’re one of those with an offline location that has shelves), then checking their phones quickly to see if they can get it for a better price — once your own showroom display has actually helped make the sale.
