As a business owner, you know that your merchant account is a critical element to keep your business running. Most consumers prefer to pay by credit card, and you will be losing out on a lot of business if you don’t make credit card payment options available. Most companies have a merchant account to process the credit card transactions, and if you are shopping for a new merchant account it can be overwhelming to make your decision about which company you should choose.
Not All Merchant Accounts are Created Equal
When you are looking at the merchant account companies that are available, it might be tempting to make your decision based on the processing fees. Of course you want to save money, and lower fees are always better. But, it is important that you don’t sacrifice quality of service in order to get the best rates. In fact, it is often advantageous to find a company with slightly higher rates, but only if that retail merchant account company offers outstanding customer service.
Why does customer service matter? If you find yourself in a moment where you are having problems with credit card transactions, then it will likely result in lost sales. When the customer is ready to make the purchase, you need to be sure that everything is working correctly so that you can process their payment. Find a merchant account company with a good reputation, and check on their customer service ratings. In the moment when you are experiencing payment problems, you want to be working with a company who will get on the phone with you to quickly fix the problem.
Other Merchant Account Features
Talk with the merchant account company in order to find other features or services that might be available with your account. For example, some companies offer a merchant cash advance in certain situations.
To learn more about the other features that you need to consider, contact AVPS, LLC today. We are always available to answer your questions!