Black Friday may not quite be here yet, but in Canada, Thanksgiving has already come and gone, and in China — well, there they’re setting records already for online holiday shopping. We refer to the just-concluded “Singles Day,” in China, which comes on 11/11 — the idea being that all those “ones” emphasize “single-ness.” As Bloomberg News describes it “Singles’ Day, a Chinese twist on Valentine’s Day, was invented by students in the 1990s… When written numerically, the date is reminiscent of bare branches, the Chinese expression for bachelors and spinsters.”
Holiday Shopping Kicks Off to Record Sales — In China!
