A new survey by the National Retail Federation says that American’s will spend more than $18 billion on Valentine’s Day, making it one of our “spendiest” holidays, close on the heels of Christmas and Halloween. According to the NRF, the average outlay will be around $130 a person — a $5 uptick from last year, though the “average” for men actually clocks in at around $176, while for women it hovers around $90.
Valentine’s Day Spending Hits New Highs in 2024
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