“Mobile” Ambivalence: Consumers Want Ease of Use, Payment Options

Some interesting stats and trend-lines are emerging from a recently discussed Forrester Research study on  Smartphone-based sales in the coming years. The data notes that Smartphone-based retail numbers will hit $12 billion in 2013, all the way up to $31 billion in 2017. Those are exciting numbers, but it’s worth noting that the 2013 figure actually represents just 5% of current e-commerce sales, and the 2017 number clocks in at 9%.