When you are starting your business there are a myriad of things to think about. One of the most important issues is how you will generate enough revenue to make a profit and for the first few years, even survive. Assuming you have a solid marketing plan in place to bring buyers to your online store or store front premises, how do you get the customer to purchase your products or services once they are there?
Month: March 2018
Will Convergence, and New Tech, Help Reduce Fraud?
The first appeared on the Small Business Trends website, and is a very useful, practical listing of “12 Tips for Merchants to Fight Credit Card Fraud at the Point of Sale.” Among the helpful pointers are the suggestion to actually compare signatures on the slip (or screen) versus the card — a practice which has fallen out of favor — and watching out for large sales, or seemingly distracted customers, rushing a purchase right at closing time.
Credit Card Processing with a Virtual Terminal
How many times have you had a customer that wanted to purchase your product or service but you were unable to process the transaction. These situations usually occur when the credit card holder is not present and you potentially lose the sale. That doesn’t have to happen any longer.
Accept Checks Online with Automated Clearing House
Decades ago, they said that we would become a paperless society. And while there are trillions of gigabytes that hold a tremendous amount of data, there are so many paper documents that haven’t made the leap. Thankfully, checks have now gone through the transition from a paper environment to an electronic process that you as a merchant, can take advantage of to improve your bottom line and lessen the turnaround time from a conventional deposit.
Card Companies Show Profits, as Credit Use Climbs
There are tea leaves in nearly every flavor, for someone attempting to read what direction the economy’s headed in. But for at least two of the biggest credit card companies, the news seems to be that things are picking up, or at least their customers — the ones using credit cards — are convinced it’s okay to start saying “Charge it,” again.
