Is Your Business’s Online Presence Lackluster? Why You Need to Rethink Your Online Activity

This time of year is ideal for enhancing your online presence, whether by building a new website or revamping an existing one. In today’s evolving online landscape, relying solely on your website as the driving force for e-commerce is insufficient. Customers are bombarded with information from various social media platforms, such as Facebook, Twitter, and Instagram. To effectively connect with your target audience amidst this digital noise, it’s crucial to broaden your web presence and adapt it to a multi-faceted approach that promotes your business. AVP Solutions, your trusted partner and provider of business-friendly internet merchant accounts, is here to assist you in planning and structuring your online presence.

Here are some ideas to help you re-think your approach to online presence of e-commerce advertising:

• Amp up your social media presence with quality content aimed at sparking genuine interest, while also avoiding “spam” posts for the sake of posting. In the past, we relied on websites and marketing emails/newsletters to reach customers. You need to have an active presence on major social media platforms. These offer great ways to advertise sales and specials, and they use your existing customer base as a free way to share the news. Every single “Like” or “Retweet” exposes your business to a larger audience.
• Get feedback on your website. Is it attractive, easy to navigate, and appealing to your target audience? What features would your customers like to see, like faster check-outs or the ability to accept checks?
• Be honest with yourself about the effort you’re putting in. Is everything on your site updated regularly? Do you sometimes fail to add new products/quantities or become too much in a hurry to include the best images and descriptions?
• Treat your online presence as a key priority. Business owners, especially those with less social media experience, often get overwhelmed  by day-to-day operations. They place online presence management on the back burner, which just can’t happen in a screen-driven world. Carve out a few minutes every day to contribute to an active, engaged online presence.

AVPS well knows how important both your website and social media identities are to your business. As your trusted provider of online payment services, we encourage you to give your business an “e-check-up” and see if you can improve in this vital area. If you have questions about online payment processing or our tools for e-commerce, contact a representative