International Blog Post Edition: Singles Day & MasterCard’s Global Liability

International Blog Post Edition: Singles Day & MasterCard’s Global Liability

There’s a “quickening” at year’s end, with all the preparations, travels, gatherings, and, of course, sales and transactions that mark the season, and much of the particular corner of it that we cover here. So we have lots of “strands” to weave into an early holiday narrative for you, about immediate trends for the holiday season, and what may lay beyond it for the new year.

First, as we go to press, we’re in the middle of “Singles Day,” that “11/11” calendar date that was originally a lucky day for meeting other singles in China (the series of “1’s” signalling the availability of the unattached singles), and which has since become an early “Cyber Monday,” thanks to global retailer AliBaba. Halfway through, Reuters is reporting that “Alibaba Group Holding Ltd’s total value of goods transacted during its Singles’ Day shopping festival was $14.32 billion… in all, the figure for this year’s Singles’ Day is up 60 percent from 2014.”

Those results so far are “preliminary and unaudited,” but it’s worth noting that “of the total value of transactions, 68 percent was through orders from mobile devices.” Whether these numbers remain a harbinger for strong holiday sales overall remains to be seen, but the use of mobile devices certainly show how networked the idea of “shopping” is, and will remain.

And as the world stays wired, reports that MasterCard has announced the company will “make global its promise that consumers and small businesses are freed from having to worry about the risk and the burden of what happens in the event of unauthorized transactions.”

“The goal,” in other words, “is to bring structure and uniformity to what is now a patchwork of liability rules that varies by region, types of transaction or, in some cases, both.”

Some countries and regions, MasterCard noted, “allow liabilities to be passed on for all types of transactions, while others limit that to lost or stolen card transactions, some have rules in regard to PIN transactions and others have no rules at all.”

The card company is hoping to shore up “consumers’ confidence and trust… to a new level by addressing the growing number of concerns surrounding data security and liability when the unexpected happens.”Klicken Sie auf die Grafik für eine größere Ansicht 

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Of course, that liability will still fall on merchants, here in the U.S., who have not upgraded to an EMV standard yet, so if you haven’t done that ahead of the busy holiday shopping season, the time is now!

As Business Travel News explains, “chip cards, regardless of whether they’re authorized with a signature or a personal identification number, or PIN, are said to reduce such fraud. “The chip creates a unique transaction code for every purchase that can’t be replicated by counterfeit cards,” according to the PCI Security Standards Council. If someone skims a card and tries to use the unique code a second time, it’ll be flagged as a questionable purchase.”

The article asks whether chip-and-PIN, rather than the “chip-and-sig” standard in use now, would be more effective for reducing fraud in transactions, especially here in the U.S. in the midst of the migration to the new standards.

Chip-and-PIN can still be mandated by some networks, but ultimately card issuers themselves can decide, with each bank taking “into account the impact on their cardholders’ experience and convenience. ‘If [the bank’s] portfolio tends to be a lot of debit cards, people are used to entering pins. If [the bank] has a lot of credit cards, maybe people are more comfortable signing,’” according to another MasterCard spokesperson.

“‘The recommendation from MasterCard, and all the card networks, was to take a look at your business and your risk for fraud, think about the experience you want the cardholders to have, then you decide,’ the spokesperson said. ‘It’s not up to us to mandate what’s the best thing for cardholders, but it’s up to us to keep the U.S. ecosystem secure.’”

Is your ecosystem as secure as it can be? Is it as diverse as it might be, in terms of the types of customer payments you’re accepting?

Contact your AVPS Rep for a little “eco-maintenance,” then.  It’s the right time of year, after all, for “greening” your business!

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