Post-Monday Postmortem: More Now Shopping Online
And… we’re back! Still in mid-holiday season, and yet perched between Thanksgiving and that last round of Christmas/Hanukkah/New Year celebrating.
Holiday Shopping Season Overview
We hope your Thanksgiving was nourishing on many levels. As for what we cover here, it seems to have been productive for businesses, too. According to CBS, “early indications are that this should be a good shopping season, with nearly 154 million people on the prowl for holiday deals during the Thanksgiving weekend, up 2 percent from last year, a National Retail Federation survey indicated. The run-up to the Black Friday shop-athon is heartening: In October, retail sales (excluding such non-gift items as food, autos, and gasoline) rose an encouraging 4 percent.”
In its own overview, USA Today said that “Cyber Monday, the final lap in the Thanksgiving holiday shopping relay, yielded $3.45 billion in sales, a new online record… Adobe Digital Insights said shoppers spent 12.1% more than Cyber Monday 2015, and 2.6% more than Adobe initially predicted.”
On the other hand, for all that robust-ness, it may mean that retailers are seeing slightly fewer shoppers in person: “While Cyber Monday was created with online shopping in mind, increasingly that’s becoming the preferred way of browsing throughout the holiday season. More people shopped online between Thanksgiving Day and Sunday than in an actual store, with 43.8% using a smartphone, tablet or computer to peruse clothing, toys or other items, according to the NRF… In-store traffic meanwhile, saw a drop. ShopperTrak, a retail solutions provider, said preliminary data showed that in-store visits dropped a combined 1% on Thanksgiving Day and Black Friday, compared to last year.”
All of this could be part of larger ongoing changes. As the CBS article says, “brick-and-mortar stores have endured a rocky time since the recession, especially department stores, with competition from Amazon.com and other e-commerce platforms a big part of the reason.”
Importance of Data Protection for Online Shoppers
But as more customers turn to shopping online, the key is to keep protecting their data. Among the seasonal online “card safety” tips being offered for shoppers, Mashable’s list contains two of particular interest to our readers:
- Ensure your system has the most recent recommended system and security patches.
- Always use a credit card that is not tied directly to your personal bank account(s), even if you are using PayPal, Bitcoin or some other payment method
Note that while Mashable is writing from a “consumer” standpoint, the advice about recommended updates applies to all merchants as well, for their POS devices, in-store computer systems, etc.
We’ll have more on holiday “card safety” next week. Meanwhile, have a safe week, until then!
