For many people, any transaction involving money requires a sense of confidence. There is an implied trust when money is going from one person to another, whether that money is meant to pay for a service or a specific product. The person handing the money over wants to know that it is being exchanged for the specific thing that they want, and the person receiving the money wants to know that she/ he is getting the right amount, in timely fashion.
Your customer base is the heart of your business success. By appealing to as many demographics as possible, you expand your potential and make it possible to pursue your aspirations for success and growth. Depending on your products and services, your business may be specifically targeted to an older audience. If your niche is broader, however, it is important to recognize the buying power of younger consumers and do what you can to appeal to them so you can take advantage of their influence.
One of the great things about selling products or services via a website is that you can make money while you sleep. Customers can place orders anytime of the day or night, any day of the week, whether you are awake and working or not. Of course, there’s always work to be done when you rise but you don’t have to worry about missing a sale just because you aren’t right there at your computer every moment of the day.