The Strawhecker Group is an advisory/consulting group for us in the Payments Industry. And they’ve recently come up with a compelling infographic explaining swipe fees — what they are, and where they go.
When businesses compare their revenue to the revenue of businesses that offer more payment options, implementing those additional options often becomes a priority. For most businesses, increasing payment options requires contracting with a merchant service, an organization that is backed by a bank and offers a variety of payment processing options.
If your business operates online, the ability to process credit cards is a necessity. Consumers want the additional convenience of being able to make a payment for services or products online. They also prefer to use a credit card because of the extra security it provides for each transaction. Adding this payment method is a great way to match the competition, increase profits, and grow as a business. However, it can also be very costly if you do not compare fees appropriately. Stepping into this new business realm blindly is never recommended.