For many people, any transaction involving money requires a sense of confidence. There is an implied trust when money is going from one person to another, whether that money is meant to pay for a service or a specific product. The person handing the money over wants to know that it is being exchanged for the specific thing that they want, and the person receiving the money wants to know that she/ he is getting the right amount, in timely fashion.
Your customer base is the heart of your business success. By appealing to as many demographics as possible, you expand your potential and make it possible to pursue your aspirations for success and growth. Depending on your products and services, your business may be specifically targeted to an older audience. If your niche is broader, however, it is important to recognize the buying power of younger consumers and do what you can to appeal to them so you can take advantage of their influence.
These days it seems like everything happens online. Whether you want a specific product or a specialized service, all you need to do is type it into your favorite search engine and the entire world opens up for you. While this is fantastic if you are a consumer looking for something you may have difficulty finding going from store to store, it is even better if you are a business owner.