“Mobile” Ambivalence: Consumers Want Ease of Use, Payment Options

Some interesting stats and trend-lines are emerging from a recently discussed Forrester Research study on  Smartphone-based sales in the coming years. The data notes that Smartphone-based retail numbers will hit $12 billion in 2013, all the way up to $31 billion in 2017. Those are exciting numbers, but it’s worth noting that the 2013 figure actually represents just 5% of current e-commerce sales, and the 2017 number clocks in at 9%.

Are Small Businesses Evolving Fast Enough for Customers’’ Mobile Needs?

In the same week where the smallness and flexibility of small businesses is being touted in an article explaining how small specialized bookstores may outlast the giant Barnes & Noble chain, comes a report from payments firm ControlScan and TransFirst, suggesting  that small businesses (those processing fewer than 20,000 e-commerce or 1 million physical card transactions annually), may be missing the boat in responding to one growing critical need: the ability to respond to a customer base increasingly seeking both information, and payment options, on mobile platforms.