Why Your Online Business Needs an E-Commerce Merchant Account

As the internet grows and expands, more businesses are seeing the importance of integrating an e-commerce merchant account into their website. Online sales make up a good portion of retail transactions, and many consumers have stated that they prefer online shopping over a visit to a retail store. So, if you don’t have an e-commerce store, you are likely missing out on potential sales from customers who are interested in buying your products.

Advantages of a Retail Merchant Account

When you have a merchant account on your website, it allows you to automate the payment process and to accept a variety of payment forms. Some businesses prefer to stick with cash or check payments, but those methods limit the way that customers can buy from your company. A large portion of consumers prefer to shop using their credit or debit card, and you need to make sure that your business accommodates these types of payments.

A merchant account makes it easy for you to accept credit card payments, and you don’t have to stress about the technical details to process each transaction. Your merchant services company will set you up with an easy-to-use tool, such as a credit card reader that can be kept in store, as well as online tools that allow you to set up payment options for website sales.

Individualized Merchant Services

Depending on the type of business you have, it might make sense to set up a high risk merchant account or an account that offers ACH payments. One common question that we receive is:  what is ACH? This method allows people to make online payments with a check, and it can be advantageous when a customer doesn’t have a credit card to use.

The best way to determine the type of merchant account that you need is by talking with a qualified service provider who can help you understand the differences between the types of accounts that are available. Here at AVPS, LLC, we offer a variety of merchant services, and our goal is to make it easy for you to accept all types of payments from your customers. Contact us today to learn more!

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