Sometimes this happens with the newfangled habit of “showrooming.” We’ve written about it here before, and as a merchant with customers, you should keep the phrase on your radar. “Showrooming” refers to the practice of customers entering a store, looking at items “live,” as it were (which is to say, displayed on your shelves — if you’re one of those with an offline location that has shelves), then checking their phones quickly to see if they can get it for a better price — once your own showroom display has actually helped make the sale.
A few weeks back, we mentioned some conflicting reports on young adults and their use of credit. On the one hand, they were getting deeper in debt — due to sluggish job prospects and increased school costs, among other things. On the other, they were generally preferring to use debit cards, instead of credit cards, to pay for things where plastic was required, to avoid piling up even more debt.
One the one hand, we like to tout February as a “second season” to attract shoppers, after the holidays — what with Super Bowl weekend followed by Valentine’s Day. And then there’s Presidents’ Day weekend, with its traveling and “get away” plans. Add it all up, and tends to mean active customers for a wide array of businesses.
Suddenly, there are news stories about credit card disputes everywhere. Fox Business had one about consumer complaints, but those aren’t the same thing. Or rather, we might consider charge disputes a subset of overall “complaints,” which could include everything from bad service, to not crediting a payment, to not honoring a stated interest rate, and more.