How many times have you had a customer that wanted to purchase your product or service but you were unable to process the transaction. These situations usually occur when the credit card holder is not present and you potentially lose the sale. That doesn’t have to happen any longer.
Category: Virtual Merchandizing
Are Small Businesses Evolving Fast Enough for Customers’ Mobile Needs?
In the same week where the smallness and flexibility of small businesses is being touted in an article explaining how small specialized bookstores may outlast the giant Barnes & Noble chain, comes a report from payments firm ControlScan and TransFirst, suggesting that small businesses (those processing fewer than 20,000 e-commerce or 1 million physical card transactions annually), may be missing the boat in responding to one growing critical need: the ability to respond to a customer base increasingly seeking both information, and payment options, on mobile platforms.
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