With so many small businesses struggling to remain viable in our economy, they often need to employ innovative strategies to reach both existing and new customers.
Absolutely. While credit card use has increased, many people still use checks and you could be missing out on sales opportunities if you don’t accept checks. One of the things that consumers do when shopping online is check to see if a merchant accepts the form of payment they wish to use. If they don’t, it’s very common for them to simply move on to find another merchant who does. They’ll even leave a full shopping cart online if they get to the checkout and learn that you don’t accept the form of payment that they intend to use. That means you’re putting money into your competitors pocket. Never leave any stone unturned when it comes to increasing your bottom line.
A merchant account will enable you to accept checks and credit cards, ensuring you have a safe, effective way to process payments. Most businesses know they need to accept credit cards these days but many customers still use checks so it’s still important to be able to accept checks online (as well as offline). Not offering your customer’s preferred payment method could mean a lost sale.
Decades ago, they said that we would become a paperless society. And while there are trillions of gigabytes that hold a tremendous amount of data, there are so many paper documents that haven’t made the leap. Thankfully, checks have now gone through the transition from a paper environment to an electronic process that you as a merchant, can take advantage of to improve your bottom line and lessen the turnaround time from a conventional deposit.
One the one hand, we like to tout February as a “second season” to attract shoppers, after the holidays — what with Super Bowl weekend followed by Valentine’s Day. And then there’s Presidents’ Day weekend, with its traveling and “get away” plans. Add it all up, and tends to mean active customers for a wide array of businesses.
These days, many successful businesses have an online component. Even traditionally brick and mortar establishments are jumping into the online world to increase their sales potential and their customer base. With so much of life happening in an online world these days, it’s a good idea for even the smallest business to have an online presence so that customers can find them. One way to grow your online business is to offer your customers a wide variety of payment options. This includes not only credit card transactions, but also the ability to accept checks online. Many customers today want to pay by check, and giving them the option can give you a much needed edge over the competition.